Product Manager. Storyteller.

Curious about people, products & the stories they tell.

Aditi Vasa, smiling, in a black and white portrait
that's me
understand the business. the user. the problem. then build. Rate Management Quote in 3–5 minutes, down from 30. Read case study Connected Payouts Paying vendors from inside the books. ~₹100 Cr a month in beta. Read case study Mobile CRM A sales tool built for the customer's doorstep. Read case study Sabrosa Making mindful eating feel like a choice, not a restriction. Toing Swiggy's fighter brand strategy, hiding in plain sight. aditivasa2002@gmail.com linkedin.com/in/aditivasa Download resume (PDF)

you can't build a good product from a distance

why isn't anyone using the inquiry form?

we shortened the form. adoption didn't move. the form was never the problem

one quote = 30 min. with back & forth, 3–4 hrs.

"who catches it if the same vendor is in twice?" nobody knew

everyone says yes to free. three put money down.

nobody clears their own flag

approval isn't friction. it's the control.

the CRM gets updated on friday, from memory

then he turned the card over

Philosophy

Aditi Vasa, smiling, in a red top against a grey background

I don't believe you can build a good product from a distance.

Some of my best product decisions have come from being close to the work — sitting with a customer, watching how a salesperson builds a quote, understanding why a finance team follows a particular process, or seeing where a workflow breaks in the real world.

That's how I prefer to work.

Understand the business. Understand the user. Understand the problem. Then build.

I don't start with a feature and work backwards to justify it. I start by understanding what needs to change and why.

I also believe a PM should be comfortable going from strategy to details. I enjoy defining the problem and the direction, but I'm equally comfortable getting into workflows, edge cases, requirements, metrics, and the inevitable "but what happens if…" questions.

And I care about outcomes more than output.

Work

  1. Rate Management

    Quote in 3–5 minutes, down from 30. Role — Product Manager: discovery, phasing, partner selection, prototype, launchStatus — shipped

  2. Connected Payouts

    Paying vendors from inside the books. ~₹100 Cr a month in beta. Role — Product Manager, end to end: business case, bank selection, flow design, betaStatus — in beta

  3. Mobile CRM

    A sales tool built for the customer's doorstep. Role — Product Manager, end to end: discovery, prioritisation, MVP definition, beta, rolloutStatus — shipped

Ideas

Sabrosa

Making mindful eating feel less like a restriction and more like a choice.

  • Side project · Consumer · Brand
  • Research · Positioning · Menu Strategy · Menu Design

See the project and menu

Toing

Swiggy's fighter brand strategy, hiding in plain sight.

  • Writing · Strategy teardown

Read the piece

Working on a messy problem?

that's usually where I start.

aditivasa2002@gmail.com linkedin.com/in/aditivasa Download resume (PDF)

Resume

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